Why are we reading about ESG so much these days? What has triggered conversations among global leaders on this subject? What makes these three-letter word…
At the second edition of SPECTRA (a reputation management conference) I witnessed an interesting session with Harish Bhat, the Brand Custodian at Tata Sons. After…
‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers and potential customers. More often than not,…