Sujit M Patil, ABC, Author at Reputation Today

Views January 1, 2024

Reflecting on the year gone by, under the shade of a Mango tree at my Karjat farm, I am fascinated at the pace at which…

Views December 22, 2022

Last year, same time in my year end piece on PR and communication trends, I had referred to 2022 as the year of ‘systemic renaissance’…

Views November 10, 2022

There is enough empirical and anecdotal proof available around the fact that the media has evolved. The question is – are we as PR professionals…

Views December 24, 2021

Last year same time, in my year end piece on PR and communications trends, I had referred to the transition from 2020 to 2021 as…

Vox Essence April 16, 2020

It is heartening to see the general agreement on basing PR narratives on research! Very promising to hear a youngster who called and claimed, “We…

Vox Essence March 6, 2020

Gone are the days of one sided press releases, setting of cocky narratives and expecting media to pick up stories that only smell of your…

Vox Essence February 27, 2020

In parts I, II and III we set the context for using emotions in PR, we discussed the merits and also touched upon a framework…

Vox Essence February 20, 2020

In parts I and II, I argued the merit of using emotions in PR and also shared some of the examples that came to the…

Vox Essence February 14, 2020

In Part I of this series, we discussed the merit of using emotions in Public Relations. As I dwelled deeper on this topic, my conviction…

Vox Essence February 6, 2020

Over the past few years, I have been consciously trying to build up a case of “emotions” in PR. I have realised that as a…

Articles by Sujit M Patil, ABC