Before delving deep into the subject and listing the tenets of crisis communication, one needs to understand what actually is a crisis and distinguish between…
John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…
Being a fulltime journalist, for almost a decade, with some distinguished mainstream media houses, I can personally vouch for the fact that the shift to…
As PR professional one often comes across the question – What’s the difference between PR and Marketing? The confusion prevails. Though social media has already…
Expert professionals suggest that the exercise of Public Relations must always be divided into seven phases. We thought of listing the seven phases only to…