Fresh Take

In today’s socially connected and politically charged world, it appears like every brand is being called upon to make a statement about something. From climate…

Apologising can be hard—just ask any corporate brand that’s found itself in hot water. Whether it’s due to a faulty product, a PR blunder, or…

We live in a world where trends change faster than reels on Instagram, and India’s PR landscape has become battlefield between two powerful forces: Influencers…

Imagine you’re enjoying a cup of chai at your usual roadside spot joint, and suddenly, a shiny robot rolls up before spilling the latest Bollywood…

Picture this: you’re scrolling through Instagram, and a message pops up from your favourite local brand, offering an exclusive deal on the latest fashion. No…

How often do you encounter labels like ‘eco-friendly’, ‘green’, and ‘sustainable’ on products in a supermarket? It’s like stepping into a forest, except the trees…