Views

Driven by my fascination with successful creators and their ability to construct thriving business models, I delved into the captivating story of Sharan Hegde, the…

“I joined my captain at the fall of the eighth wicket at the score of 140. Even as I walked towards the middle, I was…

“Ours is the most thankless profession.” Over the decades, the above line has been felt and / or mouthed by Public Relations practitioners every now…

Came across a quote – “The decent method you follow is better than the perfect method you quit”. Everything needs a method and a process….

In the realm of communication, the age-old debate of facts versus stories has persisted. Humans are naturally drawn to stories, as they have the ability…

The recent Balasore Train tragedy, among other things, brought to the fore the importance and significance of Corporate Social Responsibility (CSR). Often, people are cynical…

There is no one standard approach to diversity, equity and inclusion (DEI) communications. The complexities and cultural nuances surrounding DEI vary vastly around the world….

PR may seem like a magic wand that can automatically make your brand go viral, but that’s far from reality. In fact, PR requires consistent…

How boring it is to create a press release and then disseminate to get some small coverage in some part of the region in a…

In today’s fast-paced and highly competitive business environment, the success of a communications campaign depends on its ability to capture and retain the audience attention…