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There was a time when there was no Social Media. Print Media reigned supreme for News. Then came Television and there was the classical binary…

‘Change is the law of life and those who look only to the past or present are certain to miss the future’ – John F….

Storydoing – it’s not just a marketing buzzword, it’s a philosophy. It’s a way for brands to create an authentic and meaningful experience for their…

It’s 2023, and we’re entering a time when multiculturalism is becoming the norm in PR and marketing strategies. As the world continues to embrace inclusivity,…

Do you ever feel overwhelmed working for a demanding boss with high level of discipline who would take offence if anyone disagreed with him, a…

In today’s globalised world, businesses are expanding at an unprecedented pace. With this growth comes the challenge of reaching out to a diverse audience, with…

The last couple of months have seen an explosion of AI (Artificial Intelligence) tools that promise a limitless future and exponential utility, which has the…

The significance of having a robust social media presence in today’s digital world is undeniable. If we go by the Statista report, approximately 64.4% of…

“Create the beauty that moves the world” “A caring, innovative growth company that is reimagining a healthier future for all people, their pets and our…

The first time I heard this sales pitch was when I was doing my graduation in Pune…sometime in the mid-1990s on board train no. 2859…