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For over 20 years, Edelman has surveyed public trust in government, media, business, and civil society. This year, the 2023 Edelman Trust Barometer Special Report:…

In today’s hyper-connected world, where information spreads rapidly and public perception can make or break a business, reputation management has become an integral part of…

CSR, cause marketing, movement marketing—brands use these and other terms interchangeably to talk about their community-centric initiatives. Purpose. Suddenly everywhere, usually misunderstood. What does purpose…

The fundamentals of PR will never change and the principles of PR still need to be followed while working on any PR strategy or Campaign….

I ended my previous piece on the point of distribution. This one will start there too. Indians spend 4.9 hours a day on their phones….

The Greek word aisthesis refers to any kind of sensory experience regardless of whether it is sensuous or artistic. Philosopher Alexander Gottlieb Baumgarten is considered…

INTRO: In rhyming words I’ll now convey, An opinion piece I wrote today. National Medical Devices Policy Twenty twenty-three, Is the focus of this poetic…

Effective communication is vital in shaping public perception and managing reputations in today’s fast-paced digital world. Public relations (PR) professionals constantly adapt to new technologies…

Indians love stories. We live and breathe them everyday. We speak in parables, we breathe in fine tunes and we think in lyrics. According to…

We have often heard the adage, “Change is the only constant in life,” from Heraclitus, the famous Greek philosopher. This rings true in every aspect…