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One fine day, two decades back, when I had cleared an entrance examination to pursue my master’s degree in journalism and communication, little did I…

To say technology has changed our lives would be an understatement. Technology has vastly affected the traditional consumer landscape, all the while changing the way…

Motherhood is a beautiful and fulfilling experience that requires a lot of time and energy, especially in the first few years. While some may hold…

There was a time when there was no Social Media. Print Media reigned supreme for News. Then came Television and there was the classical binary…

‘Change is the law of life and those who look only to the past or present are certain to miss the future’ – John F….

Storydoing – it’s not just a marketing buzzword, it’s a philosophy. It’s a way for brands to create an authentic and meaningful experience for their…

It’s 2023, and we’re entering a time when multiculturalism is becoming the norm in PR and marketing strategies. As the world continues to embrace inclusivity,…

Do you ever feel overwhelmed working for a demanding boss with high level of discipline who would take offence if anyone disagreed with him, a…

In today’s globalised world, businesses are expanding at an unprecedented pace. With this growth comes the challenge of reaching out to a diverse audience, with…

The last couple of months have seen an explosion of AI (Artificial Intelligence) tools that promise a limitless future and exponential utility, which has the…