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The significance of having a robust social media presence in today’s digital world is undeniable. If we go by the Statista report, approximately 64.4% of…

“Create the beauty that moves the world” “A caring, innovative growth company that is reimagining a healthier future for all people, their pets and our…

The first time I heard this sales pitch was when I was doing my graduation in Pune…sometime in the mid-1990s on board train no. 2859…

In the last article, I described two types of attitudes that people currently seem to have towards AI tools generally and ChatGPT specifically: The first…

There have been thousands of Kings and Queens across history but why do we in general remember only a few like Julius Caesar, Cleopatra, Nefertiti,…

Picture a world where we never realised we needed smartphones or electric cars. It’s hard to believe that these products weren’t always part of our…

Indian startups have been making their presence felt globally for decades now. With a burgeoning under-30 population and major startup hubs like Bangalore and Hyderabad,…

Meticulous marketing strategies are essential for the success of digital campaigns, and the companies that prioritise digital marketing efforts have seen significant improvements in customer…

Public Relations (PR) is a critical component of the success of any company. PR is the practice of preserving and enhancing an organisation’s, brand’s, or…

Being a PR professional, I want to highlight a few key points on the idea of fame, stardom and legacy through this article. People often…