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Being passionate about disruptions, I am always in pursuit of innovations that amplify and accentuate human capabilities. When ChatGPT was released, I was hooked. It…

The theory states that Legacy is an earned virtue of pride, acceptance, reputation, influence and respect built over a period of time with consistent ethical,…

Regional language public relations is the practice of communicating with the public through the use of the local language. There are 22 officially recognised languages…

Consumers buy with Emotion and Justify with logic, apart from the daily need of bread & butter. In the advertising world, a powerful storyline for…

The legacy of the PR world is adorned with many stellar campaigns. They each have stimulated a positive transformation for a variety of different brands,…

Navigating today’s ever-changing business world is no small feat, and maintaining your brand’s reputation, crisis management, and public perception is more vital than ever. The…

Crisis management can be daunting, but taking a moment to pause and reflect can help you protect your brand reputation. In some situations, using silence…

The day is 24 March, 2023. More has happened in the last 10 days in the world of AI than it had in the 6…

The rapid digitalisation of media is revolutionising Communication businesses, be it Advertising or PR. New media is becoming vitally important to our work, and can…

Coming up with a deliberate PR strategy every month can be tough. That’s why topical days acquire a great position in your monthly planners. Keeping…