Views

We have been having conversations about the recession, job cutbacks, and retrenchments for a while now. Hence, up-skilling, re-skilling, and skill development have all been…

A lot of times, brands react to a crisis more than pre-empt crisis and that’s what makes all the difference. We all know that reacting…

Corporate communications and public relations are constantly evolving fields, and this is especially true in the fast-paced digital market of India. As consumers become increasingly…

After the pandemic with the country opening up fully brands became very busy in 2022 and we saw many brands actively engage this year. With…

Public relations have long been a crucial aspect of business, but in recent years, it has also become an integral part of politics. This is…

The communication landscape in healthcare has changed significantly over the past few years. Especially with the pandemic, we have witnessed how healthcare communications have become…

The digital ecosystem is at a stage where it is becoming less about the depth of connections we are making with people and more about…

From marginalised to mainstream It is no longer a surprise that taking necessary climate actions and acting responsibly is directly impacting company’s reputation. Reputation and…

The Internet will aggressively continue to conspire our lives as consumers and communicators. In the new internet economy, the consumer decision-making process involves digital media…

Imagine the moment that defined Lionel Messi as the greatest football player of all times…the win of Argentina in the FIFA World Cup. Also imagine…