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The extraordinary event of the COVID-19 pandemic changed the world forever. Like many other business sectors, it also led to deep introspection in the MSME…

The evolution of digital media and hyper-fast communications has completely redefined the role and function of Public Relations. Today we can exchange exceptionally large amounts…

I believe the PR business has been evolving and we have been futureproofing ourselves over the years. From ‘Publicity’ to Public Relations to Chief Communications…

I have lost count of how many times my name has been misspelt and mispronounced. My first name is three letters in all, but people…

I love everything about Japan! My life started to intertwine with the culture of the country as my Buddhism practice grew. Well, that’s for a…

In the last few years, as COVID-19 made its much unwelcome steps across the globe, we have seen a renewed public interest in health and…

The past two years have been nerve-racking, to say the least. While Covid-19 threatened to—and nearly did—throw us off-track, we managed to stay the course…

Have you ever wondered why you chose a particular option? What made you choose that lipstick shade or laptop or phone brand? What motivates us…

Change is inevitable. Due to frequent and wide-ranging changes in the world, Public Relations today is a more challenging space than ever before. The fact…

The topic chosen for #PRAXIS9 could not have been more thought-provoking. Yet, it is brain-freezing to opine on futureproofing a profession whose origin can be…