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My fourth book review Imagine it Forward comes after a long break. The author Beth Comstock has used a storytelling approach to share her experience…

Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow.  However, as PR practitioners, we have the magical…

This book is a must-read for all the branding and marketing folks. Whether you are just starting out or twenty years into the business, Grow…

I started my career in Public Relations in 2011.  My parents, then, struggled to understand what my job was. I told them “Public Relations or…

Is it possible to predict future with accuracy? If yes, then we all would have mapped  coronavirus disruption as part of our business plan in…

The article discusses the author’s take on storytelling in the Indian market. WHEN IN ROME DO AS THE ROMANS DO The above proverb signifies, ‘’when…

Globally, most business and tech media, both online and offline (read print), for the past few days are discussing the muted and declining revenue of…

HBR’s 10 Must Reads paperback series is quoted as one of the most immersive for new and experienced leaders alike. Through selected articles, the series has…

PRCAI PRologue held on July 28 saw participation of professionals and achievers not just from PR but from diverse backgrounds. It began with Kunal Sinha;…

As soon as one hears futureproofing Public Relations, a word cloud of digital-first, the next big consumer-loved platform, and a complete Metaverse world forms in…