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Your journey is an outcome of the choice you make, says the author. Some are in your control, and some are not. It was last…

Digital transformation has crept into every facet of India Inc., to build resilience and navigate the disruptions caused by the pandemic. According to IDC, by…

Examining customer delight has become a rare phenomenon nowadays, a critical element in defining a brand’s loyalty story. Consumers’ instinct to penalise bad service plays…

The PR landscape has changed significantly over the last few years. Especially after the Covid scenario brand managers across all the industries are busier than…

It is heartening to see how organisations today are taking measures to create a diverse, equitable and inclusive workplace. Although traditionally the corporate world has…

I am quite contented today to submit my third book review for this quarter. Reviewing books has been an enriching journey so far with and…

The profile of the Indian workforce across industry sectors has gradually and intensely changed over the decades. There was a time when employees preferred a…

Prior to 2020, remote working had largely been a novelty, trialed only by a handful of  companies in the search for a better work-life balance….

In the day and age of WITFM or rather What’s In It For Me why at all is empathy needed by a leader? In the…

Organisations are modifying their business models and approach towards Public Relations (PR) and Marcomm (marketing communications). Here, technology has a great deal of importance and…