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‘Sleep is our competition’ – Reed Hastings, CEO Netflix, said a couple of years prior to the surprise attack of the SARS-CoV-2 virus. Binge-watching became…

The book has been like none other than those I have read before. It has unraveled a lot of thoughts that have been ingrained in…

In today’s world of viral marketing and creating content that catches on like wildfire, if there’s one book you must read, it is Contagious by…

Dynamism is an intrinsic nature in the fields of communication and journalism. There is also a deep connect between these verticals wherein development in one…

How do you build a team that supports your growth journey? How do you get the organisation speak the same language of values and culture?…

In less than 30 years, Technology for the masses evolved from a newspaper to a tweet. The dependence and control of information, communication, and messaging…

The ongoing conflict between Russia and Ukraine war is severely affecting the global economy and there is impact on financial markets as a by-product. The…

Question: What is the role of Strategy in Communications? Answer: Everything. And then some… Strategic communication is more than just a buzzword. In essence, it…

Social media is becoming a strange space these days. Cleavage, muscle, and public display, are more of norms than exception. Item number induced body movements…

365 days; 8,760 hours; 5,25,600 minutes and 3,15,36,000 seconds. This is the time for which we stay surrounded by millions and zillions of brands and…