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After two years of continued efforts to navigate the businesses amid pandemic impact, the focus of corporate India is now firmly on investing in building…

Every year over 300 practitioners in the field of communication measurement and public relations get together for the annual AMEC Summit. There are providers, clients,…

A bad decision is always considered the one that yielded a bad result. Atleast that’s how you and I would think. The book, written by…

Whether you are setting up a team, building your company’s social media presence or venturing into becoming an influencer yourself, there is one critical thing…

As a young kid, I loved listening to people’s experiences in life and all their life stories. It didn’t matter if they were children and…

On an average an adult working in an office stays on one task for three minutes. A student would switch tasks once every sixty-five seconds!…

In today’s world when brands are constantly fighting for attention and spotlight, consumers are being overwhelmed by the amount of information that surrounds them.  To…

Writing is a bit like wearing clothes. Just as you have an awful dress day, you can have a bad writing day. It takes away…

I am happy to come back with my second book review after reading ‘Being the boss’. Talking to new people is a challenge for many…

The last two years have changed every industry drastically and public relation is no exception to that. While things have accelerated in certain areas of…