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You reap as you sow! We have heard these five words in various contexts ranging from spiritual upliftment to karmic retribution and it often waxes…

Last week, I was aching, and the entire time I felt exposed. Well, most of you may think of a possible COVID-19 scare, but it’s…

The world is changing fast and although breaking news keeps changing even while we sleep the fact remains that PR is not an overnight game….

Recent years have seen a volley of climate news as well as a multitude of extreme weather events ranging from fires to floods, soaring carbon…

Public Relations has a specialised role in a public sector (PSU) communication strategy. Though the PSUs together are essential contributors to a nation’s economic growth,…

Why are we reading about ESG so much these days? What has triggered conversations among global leaders on this subject? What makes these three-letter word…

Are you still making lemonade from the lemons? Its’ time to turn it into a martini. While last year as communication professionals we identified the…

I am certain that going forward, the past two years will be probably a part of history books and ofcourse Public Relations, advertising & media…

SMS and instant messaging platforms definitely have their advantages. By this, I mean getting almost real time responses on approvals for work or an opinion…

ESG is the blanket term for sustainable and responsible business practices. It is a framework that considers environmental, social and governance aspects alongside financial aspects…