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A few years ago, when I was asked about the strategies to target the digitally viable communities for one of the pivotal projects, I argued…

This is the second part of a two-part story. Read the first part here. Changing Market Dynamics Besides having a regular input and output team,…

Byju’s has currently put on hold its advertisements featuring Shah Rukh Khan after the controversy surrounding Shah Rukh’s son, Aryan Khan broke out. Junior Khan was…

The past year has brought in a gamut of changes, be it operations, market trends, supply patterns, or customer behavior. It is estimated that one…

Life is full of surprises, and journalists thrive on it. However, given the highly inquisitive nature of journalists and their perpetual quest for news and…

I was one of the thousand professionals who got an opportunity to attend and learn from eminent speakers across the globe at SPECTRA 2021 held…

I have been running online courses on the art of writing Press Releases. Yes, I am serious. And the courses are free. More often than…

Since the pandemic hit, it was clear that there will be unforeseen challenges across sectors. However, the startups managed to navigate through this turmoil in…

There is no doubt that Covid-19 has brought forth challenges and opportunities alike for businesses. Even as the pandemic waxes and wanes through various phases…

Does Public Relations need great writing? As someone who has spent considerable years writing for print media and public relations, my answer is — not…