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Usually, change is difficult. Unless forced to, most people will not change long-held opinions, habits, or preferences and that is exactly what has transpired over…

I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle on the pressure cooker, of course after…

First, on behalf of all the fellow jury members from Asia-Pacific Association of Communications Directors (APACD), let me share a big shout to all the…

Last week, the Karnataka Chief Minister felicitated B S Ankitha, a member of the coaching staff of the Indian women’s hockey team that finished fourth…

Strong media relations have always been one of the more cost-effective ways of marketing. Even though the benefits of building good media relations show up…

A startup is based on a powerful idea, a grand vision – that seeks to change the world through unique solutions that address customer needs….

We all understand the importance of innovation and creativity. And most of us believe that creativity or innovation happens over a flash or a spark…

PR and Social Media, two specialties of marketing, are chalk and cheese but are progressively getting entwined like never before. For example, gradually, Twitter has…

At any busy railway station across the country, one would get to hear this very familiar announcement quite often… “Kisi bhi laawaris vastu jaise tape…

Notwithstanding the shadow of Covid still hanging over the economies around the world, digitisation has become an irreversible force of nature for businesses as well…