Views

‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers and potential customers. More often than not,…

The year 2020 witnessed an unprecedented disruption across industries, inducing the need to adapt, change and equip fast enough to address the changing needs of…

COVID-19 has disrupted sectors across the globe and most organisations have revamped their strategies to Reboot, Reinvent and become more Resilient to face future challenges….

When the Covid-19 pandemic started rampaging around the world more than a year ago, very few people could have estimated it would blow up to…

Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This phrase has found a new meaning with…

Are you a start-up founder and confused whether you need to kickstart PR? You must be getting tempted by all those amazing founders sharing their…

Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press Conference in Chennai. It was an important…

It’s been nearly 15 months since the lockdown hit us all. And, it has changed our life beyond recognition. The forced work from home in…

Even as we all live and work under the shadow of the pandemic, the relevance of Communications has gone up considerably as organisations realise the…

Every project is a purposive creation whose value is derived from the objective set. An entrepreneur aims to fulfill that objective through conscious coordination right…