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“Democracy is the art of thinking independently together.”, said Alexander Meiklejohn, a philosopher hitting the nail on the head. So yesterday, as we observed International…

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad” – Richard Branson As indicated by experts and…

While the economy is becoming more and more dependent on platforms, media or journalism, on the other hand, is moving towards platform-agnosticity and convergence. Today,…

26th August is observed as the Women’s Equality Day to raise awareness of women’s equality and the success they have achieved in various sectors. To…

Public Relations is an integral tool while creating a marketing mix for your brand. A sound PR strategy can enable a brand to tell its…

Being a tech startup is never easy. In an increasingly digitalising world, while it certainly has its intrinsic advantages, it has its share of downsides…

If PR is about understanding how the operative environment works and then finding a dynamic and ingenious way of using it to your advantage, leveraging…

Usually, change is difficult. Unless forced to, most people will not change long-held opinions, habits, or preferences and that is exactly what has transpired over…

I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle on the pressure cooker, of course after…

First, on behalf of all the fellow jury members from Asia-Pacific Association of Communications Directors (APACD), let me share a big shout to all the…