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When the Covid-19 pandemic started rampaging around the world more than a year ago, very few people could have estimated it would blow up to…

Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This phrase has found a new meaning with…

Are you a start-up founder and confused whether you need to kickstart PR? You must be getting tempted by all those amazing founders sharing their…

Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press Conference in Chennai. It was an important…

It’s been nearly 15 months since the lockdown hit us all. And, it has changed our life beyond recognition. The forced work from home in…

Even as we all live and work under the shadow of the pandemic, the relevance of Communications has gone up considerably as organisations realise the…

Every project is a purposive creation whose value is derived from the objective set. An entrepreneur aims to fulfill that objective through conscious coordination right…

Public Relations, like any other domain of work, has been shaped by a constantly evolving world. What makes it unique, however, is that it is…

Often people don’t understand the term Public Relations (PR) as it continues to have multiple definitions and jargons attached to it. But, to put it…

The outburst of the pandemic has indeed brought about major disruptions and transformations in our lifestyles. Be it personal or professional, every aspect of our…