Views

In Andhra, the word ‘waste’ is used for useless people. I have almost forgotten it, having left the shores of the mighty Godavari in 1970….

From the way people work to the way they buy their essentials, COVID 19 pandemic has brought about lasting behavioural shifts among the population at…

Some of you may have read my review last month of Shiv Shivakumar’s debut book ‘The Right Choice’. The book gave advice on career choices…

The devastating second wave of the COVID-19 pandemic has been on a killing rampage across India. The preceding few weeks has seen a steady increase…

How is it that some people manage to get all their work done within office hours while others often find themselves working overtime just to…

At one time, wearing your heart on your sleeve was something that people, especially your parents, hoped you would eventually grow out of. Especially once…

With the second wave of the COVID-19, organisations are rethinking their marketing and communications strategies. Just when the narrative and the marketing budgets were finalised…

No two paths are alike when it comes to any profession, and that is especially true about careers in communication and PR. Each year, we…

If any of you were at the last edition of PRAXIS that was held in Goa in September 2019 you would have noticed the inaugural…

Many times PR professionals succumb to the pressure and do things that do not add any value to their communication strategy. Pitching irrelevant press releases…