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The lines between print and digital are blurring rapidly. With most print publications taking a “digital-first” approach to filing stories, the nature of content is…

The year 2020 was inarguably a watershed year for the public relations industry. With a pandemic and the resultantly changing environment dictating new rules for…

Post pandemic, in the ‘Next Normal’ business cycle, leaders face the challenges to energise their businesses and brands by winning stakeholders’ empathy and trust. Last…

The PR industry in India has undergone a massive revolution in the past few months, with the pandemic bringing in behavioural changes in readers and…

Being a good leader takes a lot more than just the willingness, opportunity, and talent to lead. It takes integrity, people skills, empathy, and vision,…

Gender inequality persists in the modern world despite social and economic transformations and concerted movements to uphold women’s rights. The reasons could be many –…

My association with PRAXIS is unique. I am probably the only individual to have had the opportunity to witness PRAXIS – one of the world’s…

After surviving through a pandemic, to judge and evaluate any organisation, we need to look at its ESG – environmental, social and governance – behaviour,…

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the…

When written in Chinese, the word crisis is composed of two characters — one represents danger, and the other represents opportunity- John F. Kennedy 2020…