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For any patient, a doctor or a hospital is his first port of call. Or, for many, their last ray of hope. Perhaps no professional…

“Whatever you are seeking outside actually lies within” Have you heard this too many times? This may sound cliche but it is indeed true. Not…

Jupiter takes 11.8618 Earth years or 4,332.59 Earth days to complete a single orbit of the Sun. That is about how 2020 on Earth feels like. Hours and days…

Public Relations has evolved tremendously over the years. Gone are the days where writing press releases, making connections, and fighting for placement in prestigious publications…

Public Relations (PR) is all about putting forward the right message efficiently, and it is needless to say that journalism and public relations are two…

A Master’s in Commerce, I began my career as an Accounts Assistant, then went on to join Law (something I went on to abandon), while…

I’m sitting with Vikram Seth’s book The Golden Gate that she had gifted me and her inscription inside “May your future passages be through Golden…

Public Relations is indeed a highly demanding job that keeps PR professionals on their toes always. While it is PR pros’ mandate to ensure fair…

Remember the time when your brand saw the light of the day? Maybe you were there with your brand, with crossed fingers, hoping to create…

The past few months have been really tough for everyone. The COVID-19 pandemic has been testing times for brands, consumers and work force equally.  There…