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To advertise or not to advertise?

The past few months have been really tough for everyone. The COVID-19 pandemic has been testing times for brands, consumers and work force equally.  There…







Leading in trying times

Fallouts of Covid-19 are not lost on anyone and it already feels like a lifetime. Meanwhile, we have all had to rethink how we adapt…



CSR and Strategic Reputation Management

Businesses responded to the new Corporate Social Responsibility (CSR) regime in India with both alacrity and ambiguity. Evidenced by numbers, there is keenness to embrace…


Limited Choice, Unlimited Noise

The recent death of Congress spokesperson due to heart attack during a heated TV debate has kicked up a storm over the big, noisy feature…