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Public Relations has evolved tremendously over the years. Gone are the days where writing press releases, making connections, and fighting for placement in prestigious publications…

Public Relations (PR) is all about putting forward the right message efficiently, and it is needless to say that journalism and public relations are two…

A Master’s in Commerce, I began my career as an Accounts Assistant, then went on to join Law (something I went on to abandon), while…

I’m sitting with Vikram Seth’s book The Golden Gate that she had gifted me and her inscription inside “May your future passages be through Golden…

Public Relations is indeed a highly demanding job that keeps PR professionals on their toes always. While it is PR pros’ mandate to ensure fair…

Remember the time when your brand saw the light of the day? Maybe you were there with your brand, with crossed fingers, hoping to create…

The past few months have been really tough for everyone. The COVID-19 pandemic has been testing times for brands, consumers and work force equally.  There…

Anthropologist Claude Levi Strauss in his paper on the structural study of myth wrote that myths are still widely interpreted in conflicting ways: collective dreams,…

I was surfing the Internet (something I do a lot in the pandemic) through what brands are doing to communicate to the outside world and…

Between the last few days of August and the first few in September in India, four major events pertaining to Facebook occurred: The multi-party Parliamentary…