Views

PR and Communications as a business has greatly evolved in the last two decades. From the time when only an exclusive and select few companies…

Reputation management is usually associated with mainstream PR & Media. This article will focus on reputation amongst employees and future hires, collectively referred to as…

All of us are working from home. All family members, including children, need wireless internet access throughout the day. This has put a heavy load…

The COVID-19 pandemic has led to economic losses due to falling consumption, supply chain disruptions and job losses. The situation has necessitated the intervention of…

Collective experience of the current lockdown situation can be aptly reimagined and summarised in the famous words of Socrates The secret of change is to…

Winning the trust of stakeholders is a leader’s greatest battle. A business leader establishes a common purpose, steers the organisation towards shared goals by building…

The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to do, were over long ago.  After frequent…

According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion in terms of brand value. These are…

The world is experiencing one of the most thrilling and dramatic changes ever. Digitisation will possibly go down as one of the major developments in…

Due to COVID-19, there is a need to curtail the expenses, as either the income has shrunk or there is no income, due to job…