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Collective experience of the current lockdown situation can be aptly reimagined and summarised in the famous words of Socrates The secret of change is to…

Winning the trust of stakeholders is a leader’s greatest battle. A business leader establishes a common purpose, steers the organisation towards shared goals by building…

The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to do, were over long ago.  After frequent…

According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion in terms of brand value. These are…

The world is experiencing one of the most thrilling and dramatic changes ever. Digitisation will possibly go down as one of the major developments in…

Due to COVID-19, there is a need to curtail the expenses, as either the income has shrunk or there is no income, due to job…

CEOs and CMOs – a PR professional’s biggest internal stakeholders – mostly equate PR with media and influencer relations; some may include government and analyst…

Right through March 2020, the everyday life of people changed from normal to extraordinary around the globe. Everyone seems to be more concerned about their…

Reputation in its essence is an investment decision you make, the strategies of short-term and long-term investments hold as much water in this context as…

Okakura Kazuko, the great Japanese philosopher and scholar who saw change and tradition as two intertwined strands of a single continuity wrote in his redoubtable…