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For any country to grow economically, there is an ecosystem that must exist where different facets which contribute to economic growth are well-aligned – be it at the consumer level or…

The word ‘purpose’ has gained significant currency nowadays. We hear about brands striving to build ‘purpose’ into their organisation. At the same time, some question…

In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job is sure to feature among the top…

Writing is an art. An art so creative, it has to come from the heart. Here are some simple tips and tricks.  Prep well The…

Diversity has become the buzzword in the workplace 2020 set-up. As part of introductions or even an icebreaker interaction with new colleagues, in many companies…

The ongoing pandemic and the subsequent lockdown has taken a toll on our lives. Our social bubbles have burst and shrunk. I have been in…

Communications, image management and media relations have emerged as necessary components of brand management strategy in recent years. As more and more organisations – corporates…

Organisations are made of its people and organisational culture is made of its leaders. It is believed that organisational leadership is a result of positive…

Over the years; marketing has evolved, human behavior has changed. Marketers need to keep up with the changing trends in order to stay ahead of…

The rules of how we lead our lives are changing faster than we can anticipate. Adjusting to the ‘new normal’ has left all of us…