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The Covid 19 outbreak is proving to be a huge blow to the Indian economy, which was already reeling under a slowdown since the last…

With over 120 days of COVID-triggered lockdown, this question must be bothering everyone’s minds – can media business be revived? If yes, when? The threats…

Effective communication is one of the critical elements of handling a crisis situation. When confronted by a crisis organisations do not just need to reconfigure…

Blue is a quiet color. Red’s a hothead who likes to pick on Blue. Yellow, Orange, Green, and Purple don’t like what they see, but…

Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary, and irrelevant elements should be removed. Elements…

I can literally count the experiences I have won with my fingers and the AMEC global measurement summit was undoubtedly one of the best experiences….

For any country to grow economically, there is an ecosystem that must exist where different facets which contribute to economic growth are well-aligned – be it at the consumer level or…

The word ‘purpose’ has gained significant currency nowadays. We hear about brands striving to build ‘purpose’ into their organisation. At the same time, some question…

In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job is sure to feature among the top…

Writing is an art. An art so creative, it has to come from the heart. Here are some simple tips and tricks.  Prep well The…