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So, how would you know that the reply to your gmail is a customised response suggested by a machine? Would you trust it as much,…

In a sort of post-Darwinian epoch, businesses today survive not because they are just the fittest of the lot but often because they are also…

Public Relations is all about building and maintaining trust, credibility and reputation. By its very nature PR is about ‘acting ethically’, by doing the right…

Many of us may not have seen a global-scale, fast escalating, unpredictable crisis like the Covid-19, at close quarters. Living and working through this still-live…

We are in amidst of a rapid transformation in the way we conceptualise messaging, build strategic communication frameworks and facilitate their execution due to the…

Rural India, home to more than 66% of the country’s population, represents an important consumer base for large companies. Today, it is no piece of…

Mental Health is a hot button topic currently. In a rapidly urbanising India, with infrastructures struggling to catch up, mental health and well-being emerge as…

We were chatting in the huge warm hall bustling with activity on a brisk foggy morning in Delhi. The speakers exploded with music to a…

As we close in on the third Union budget in a period of twelve months, the Indian economy seems to have hit a major slowdown….

Case 1: A newly created brand in a fast-growing category has lost 6 months of sales because the management is not ready to spend on “Marketing”…