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Forget the “ping” of another dull email—podcasts are shaking up the PR world. Move aside, traditional press releases. We’ve entered an era where your commute…

Persuasion and influence are not just limited to sales and cold emails anymore. It has become a part of everyday life for people who want…

As the saying goes, everything remains the same yet nothing lasts forever. It aptly applies to brands as well. A mighty brand of yore often…

Don’t Believe Everything You Think’ is a compelling book that challenges readers to rethink their beliefs and embrace critical thinking. The book encourages readers to…

Introduction: In today’s oversaturated digital world, consumers are increasingly tuning out traditional advertising. This trend has led to a significant shift in the PR industry,…

The landscape of corporate communications is rapidly evolving, and the traditional press release often feels like a relic from a bygone era. Imagine journalists, on…

Prashant Kishore became one of the most highlighted names as a political strategist or political PR professional and his organisation I-PAC found popularity and credibility…

India’s journey from a predominantly agrarian economy to a burgeoning hub of innovation and entrepreneurship has not gone unnoticed. One key driver that has stood out for its undeniable…

I’ve been pondering this question for years: Why should B2B marketing be any different from consumer marketing? After all, just like everyday consumers, business buyers…

First things first, it is not easy to understand the Indian PR & Communications industry and the operative media environment vis-à-vis the global matrix in…