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We are in amidst of a rapid transformation in the way we conceptualise messaging, build strategic communication frameworks and facilitate their execution due to the…

Rural India, home to more than 66% of the country’s population, represents an important consumer base for large companies. Today, it is no piece of…

Mental Health is a hot button topic currently. In a rapidly urbanising India, with infrastructures struggling to catch up, mental health and well-being emerge as…

We were chatting in the huge warm hall bustling with activity on a brisk foggy morning in Delhi. The speakers exploded with music to a…

As we close in on the third Union budget in a period of twelve months, the Indian economy seems to have hit a major slowdown….

Case 1: A newly created brand in a fast-growing category has lost 6 months of sales because the management is not ready to spend on “Marketing”…

Yellow Journalism today has been rebranded. Thanks to social media and its prevalence, disinformation has reached to toxic levels. Today it is extremely tough differentiate…

When India first encountered the threat of HIV/AIDS in the late 1980s, health experts were highly concerned about the potential of the spread of this…

What killed the king of pop? The same thing that plunged the founder of India’s most-promising coffee-shop chain to his death in a river. The…

I’m glad I was a delegate at the PSS 2020 conference in Delhi, this month. If I were to encapsulate what unfolded over two days,…