Views

Jonah Peretti, founder, and CEO of BuzzFeed, once said, “creating content people love to share is the key to success.”  Social media has become an…

All of us get excited when we win new business after a very competitive multi -pitch presentation.  Yes, we need to win businesses so that…

To connect with today’s consumers, brands need more than banner advertising or sales promises. They need a story or a brand narrative. With the advent…

Imagine you are watching television with your spouse, but the volume is too low to hear. You ask your spouse to turn it up.  The…

Did you know the earliest drones were used in 1849? This was essentially used in the form of balloons attached with explosives by Austrian Soldiers…

Public Relations, informally born around 1915, has come a long way from beeping fax machines and buzzing phones. With the rise of 24*7 news channels…

Corporate marketing and employer branding are two of the most important topics in the corporate world today. Board rooms are abuzz with thoughts and ideas…

The Darwinian theory of ‘survival of the fittest’ underlines evolution of species in the purist sense of adaptation of traits, necessary for humans to be…

The business of communication, as we have known it, has undergone a massive shift over the last decade and at the centre of this transformation…

The world we live in today is far more unpredictable than the ones which we grew up in. However, if you look closer, every generation…