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While scrolling through my twitter feed, I came across a thread on millennials. Much talked about and much cringed upon topic, I felt (and being…

Authored articles traditionally, have been about motherhood statements. They present a ’30,000-feet view’ also called thought leadership, a term so misused today that I see…

Intellectuals accuse Spirituals of telling people not to use their own minds. Nothing can be farther from the truth. What is the logical mind? In…

By now I am sure everybody would have heard about the recent passing of CCD Founder, Mr. VG Siddhartha and hopefully not forgotten. I had…

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people will want to have because they may…

“It’s called project Everest” said Kavikrut, the Chief Growth Officer at OYO. I was intrigued. With a twinkle in his eye, Kavikrut explained how a …

So I have a friend who has covered the crime beat for a decade. From singing old songs in shady bars, to drinking cheap whisky…

While completing my Masters in Communication Studies, I had the opportunity to work with one of the leading event management agencies as an intern. I…

The primary objective of PR is to help brands articulate their messaging. In exchange for a fee. Sounds fairly straightforward. Like any other line of…

And now that you have started to sit at one place for a period of time, without any engagement, slowly and steadily, as your body…