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From – Life is to run and fight it out, To – Life is to be experienced and not fought against, I have played a…

Who does not love to travel? Most of us do. When I was young my travels were primarily to Kerala from Gujarat. Those were the…

Last week, our honorable FM gave a statement which went viral. The meme making machinery, which exists to create content out of every subject, went…

In an era of digital information overload, it is easy for the audience to miss important communications – simply, because it did not catch their…

It is critical that organisations today realise that crisis management has two very strong aspects, operations and communication. Every organisation should have a Crisis response…

Circa October 2005, CEO Helpage India, Mathew Cherian, through an interview on a popular FM channel with Simply Suparnaa said, ‘There is no media that…

PR professionals today require a broader range of skills – way more than press release writing, client management and media skills. While these will remain…

The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting from basic PC’s to Mainframe computers to…

When in school, there is always only one God. The class teacher, especially in early years. If the teacher has said it, it has to…

Around six years ago, I started working as a PR professional. It has been a great journey and I really love the job that I…