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I was recently speaking with the India communication head of a global NBFC looking to hire a PR consultancy, who asked if I could help…

I read this quote some time ago and it has stayed with me since then. As the name of this column suggests, I have always…

Sit in an uncluttered space, preferably on the ground, and if required, on a cushion. Take no other support, certainly not any back support. Fix…

I’m so excited to be writing on this topic, as I really enjoy the start-up space and been following it for a while now. And…

A well thought out website can really create a lasting impression! How many of us have really bothered to browse through the pages of a…

“Can do better.” I struggled with this feedback on my performance all through my school life. The foundations that build us, make the core of…

My first article for this series, dealing with the challenge and solution of deadlines and the stress caused thereon, spoke to a TA of corporate…

A recent survey indicated that PR as a profession is one of the most stressful jobs in the world. Our trade has distinguished itself from…

Communicators need a fitness bug not just a band! My previous article dwelled upon the serious engineering element we all have in ourselves & as…

A lot has changed in PR since I first started working in this field around the year 2000 (yes, I am that old!). Communication has…