Views

Employee attitude is the deciding factor of reputation of any organisation. Attitudes across organisations determine how much people listen to the messages sent in their…

Those who don’t know about Shirley Chisholm, here is a quick background. She was a woman of many firsts – the first African American congresswoman…

As corporate communication professionals, we live our lives by deadlines. A 7:30 am deadline for ablutions, 8:30 am for getting-ready-for-work, 9:15 am to get to…

When I was offered the opportunity to write an article on a weekly basis … the first thing I asked was … Do I have…

A young girl is pretending to smoke a cigarette. A young guy, purportedly her boyfriend, is advancing towards her and raises his hand threateningly, as…

‘Ab toh settle karo,’ said my aunt when I was 25 and in her opinion ready to be married, also said my paternal uncle when…

In this article we will discuss the Vision, Values, Ethics and Strategy to create our Reputation, both at the individual and organisational level. It will…

For the last few years, I appear to have become some sort of an ‘elder’ in the communications space in India. Every so often, one…

‘Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of doing nothing.’ ―Denis…

There is a lot that is going on globally around how marketing could be more purpose driven, to the extent that it may seem more…