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I have been working in the field of public relations for past 11 years. Every few months, a journalist or two is seen ranting about…

I had never heard of Jason F till one day, when after a very long day at the office, I entered my room and caught…

‘Great brands, warm and fuzzy corporations are all about powerful storytelling’ – they said! And thus started a bandwagon effect that social media and internet…

Have you ever seen an adult cyclist, dressed head to toe in spandex, go for a ride … with training wheels? Of course not! Kids…

Lately in India, there has been a surge in the number of homegrown Indian brands and some of them have managed to secure that position…

There used be a great divide between the Advertising and Editorial departments of media outlets; but those days are gone. At the end of the…