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Corporate Social Responsibility (CSR) is now playing a key role going beyond the mandatory formality, as in the age of hyper-connected and hyper-transparency, organisations are…

Public Affairs is the communication between an organisation and its various stakeholders. It is a discipline that is fluid in nature and whose definition or…

Recently I read with incredulity reports of Mark Zuckerberg’s call for stricter, European-style privacy laws to regulate social media.  This, after all, from the founder…

I have been working in the field of public relations for past 11 years. Every few months, a journalist or two is seen ranting about…

I had never heard of Jason F till one day, when after a very long day at the office, I entered my room and caught…

‘Great brands, warm and fuzzy corporations are all about powerful storytelling’ – they said! And thus started a bandwagon effect that social media and internet…