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To tell a story, you need to craft a story. We all know that PR professionals are constantly working to create a persona around a…

Skillful communicators are on a constant lookout for innovation in determining positive, sustained outcomes for the brands and institutions they represent, whether they work on…

Believe it or not, but my first lesson on the importance of brand building came from a roadside beggar. This was during my B. Com….

Few years back, when the staff of a leading airline, forcibly and violently removed a passenger from an overbooked plane, it resulted in widespread criticism….

Depending on which source you choose to refer, there are about 450 million internet users in India. Out of this, about 250 million are supposed…

Inspiration has always come dressed in simple clothing, ideally deprived of life’s little luxuries, and with a tendency to make you feel terrible about every…