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Have you ever seen an adult cyclist, dressed head to toe in spandex, go for a ride … with training wheels? Of course not! Kids…

Lately in India, there has been a surge in the number of homegrown Indian brands and some of them have managed to secure that position…

There used be a great divide between the Advertising and Editorial departments of media outlets; but those days are gone. At the end of the…

To tell a story, you need to craft a story. We all know that PR professionals are constantly working to create a persona around a…

Skillful communicators are on a constant lookout for innovation in determining positive, sustained outcomes for the brands and institutions they represent, whether they work on…