Views Archives - Page 89 of 114

Views February 7, 2019

Negating the negative forces: Crisis of credibility

In an open letter to lenders recently, Subhash Chandra, Chairman, Zee and Essel Group, had pointed out his mistakes that led the organisation into financial turmoil…

Views February 5, 2019

Understanding Millennials: India’s largest, neediest, and values-based consumers

As consumer classifications go, a millennial is typically someone who was born between 1984 and ’96. While the dates are up for debate (with many…

Views February 1, 2019

The Changing PR Landscape

The suspension of two talented young cricketers recently due to their off-field demeanour points to two pertinent things: one, professionalism and success are not just…

Views January 28, 2019

Change requires brave communicators to say NO

Strategic change undoubtedly requires breaking existing organisation cultures. For too long, the workplace has been plagued with the ‘yes culture’. We live in the 21st…

Views January 24, 2019

Storytelling as Mass Communication

As someone who argued vociferously even up until the early 2000s against technological determinism, I now eat a humble pie, convinced that technology is indeed…

Views January 11, 2019

Good storytellers become great Public Relations representatives

A Hopi Native American proverb states, “Those who tell the stories rule the world”. The importance of communication was realised by our ancestors thousands of years…

Views January 3, 2019

2019 – A good time for Public Relations professionals to make New Year resolutions

As we enter another interesting year, we all prepare for a fresh start – setting new goals and also making personal and professional new year…

Views December 27, 2018

2019 – The year of POEMS for PR – Paid, Owned, Earned Media Strategies

Year 2018 was blink and gone!! Gone also is the era when “PR” scope was limited to just reputation management, media outreach and sporadic press…

Views December 21, 2018

Five important things to look out for before engaging a Public Relations firm

Hiring a PR consultancy is essentially one of the smartest decisions that you could make for promoting your brand organically. Rise above the benefits of…