Views

Historically we have seen that unlike other outsourced services, PR is very close to the heart of the top management and is closely monitored. There…

If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising, with the three holdouts being mass…

K.S. Neelakandan, popularly known as Neelu in the PR fraternity, started his career in advertising but later moved to the public relations field when he…

What is this heady cocktail of success that has everyone addicted? Why does stacking up accolades have to be the only driving force? As a…

As a child, while walking past newspaper stands I’d always make a resolution to one day, buy every newspaper there is and do nothing but…

Prithvi Shaw is the new cricketing kid who launched himself with a century on debut. Some of the brands (for example MRF & Protinex) have…

Trust is earned or built when actions match words. But, the secret to a successful and lasting business is not just about earning trust. It’s…

PRAXIS, in its 7th edition now, is one the largest and most significant summit for the Corporate Communications and Public Relations professionals, not only in…