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Views September 7, 2018

How Influencer Marketing is Transforming Public Relations

Public Relations finds its roots in word-of-mouth publicity, which has been around now for as long as people have been communicating, and has been one…

Views August 30, 2018

Is Public Relations an essential business function?

Many big, small and medium size consultancies would have come across inquiries related to one-time PR activities also termed as “Projects”. Many such clients while…

Views August 24, 2018

Is content the real king in Public Relations?

If there is one thing that the billionaire and Microsoft founder, Bill Gates could foresee that the noted astronomer, Nostradamus couldn’t, it was the observation…

Views August 17, 2018

Why Jesus will always have more followers than your brand?

Religion and marketing are both forms of meaning making. Both seek to create a need where none exists. To convince buyers that a void exists…

Views August 17, 2018

Brand 101: Build, Communicate and Sustain

The objective of marketing, in its basic sense, is to promote products or services with the aim to sustain and enhance brand equity. While on…

Views August 10, 2018

Competitive, yet Complementing: Nissan India’s New Communications Culture

The corporate communications community is a close-knit one, and a substantial amount of our talent pool comes from the consultancy world. The business is also…

Views August 8, 2018

Looking to build a winning brand?

There are zillions of brands in the world – some that are known to many, many that are known to few – and still many…

Views August 3, 2018

The STAR Effect

You created this superb poster. It had all the important details you wanted to convey to your employees. You and your team felt that visually,…

Views August 2, 2018

The talent crunch in Public Relations

The evolution of PR as a business in India started in 1980’s however it evolved as a business model in 1990 when globalisation arrived in…

Views July 27, 2018

Communication in the midst of corporate scandals

In a complex world with trust deficit, some believe that public relations is 90% behaviour and 10% communication. Ray Jordan, Chief Communication Officer with Johnson…