Views Archives - Page 93 of 113

Views June 13, 2018

Nine actions and attitudes that undermine global communication programmes

I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. The experience opened…

Views June 8, 2018

Is it worth hiring a Public Relations firm?

In the present era, there is a huge noise in the market as there are several competitors competing for the attention of their audience. So,…

Views June 8, 2018

Long live the Public Relations professional

It is the year 2025, in a public relations firm. What do you see around you? The same people doing the same thing? Writing press…

Views June 7, 2018

The Power of a Mediated Apology

Conflicts are an integral part of our lives. Conflicts stare at us in the face relentlessly, as we watch television, read the papers, or surf…

Views June 1, 2018

PR Hacking – Introducing automation & AI in our daily PR lives

Hacking is a strange word… Most people immediately think about hooded youngsters typing away on a keyboard and breaking into computer systems and secret servers….

Views May 31, 2018

PRCAI aims to become more relevant to stakeholders

In 2016, when I was first elected President of the Public Relations Consultants Association of India (PRCAI), the management committee had its work cut out:…

Views May 24, 2018

Why should I read newspapers?

Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I heard him saying this to our batch…

Views May 23, 2018

How cycles present a huge branding opportunity

Suddenly, cycles are the talk of the town. If you are sitting in the office cafeteria or checking the posts of your friends on Facebook,…

Views May 21, 2018

Social influencers: Measuring online influence in 2018

The influencer marketing industry is expected to be worth US$10 billion by 2020. In just over half a year, the average monthly search for “influencer…

Views May 18, 2018

What makes a brand powerful?

You do not alter a Vera Wang, you alter yourself to fit into a Vera Wang.” This is the power of a brand. This is…