Views Archives - Page 95 of 113

Views April 13, 2018

Tech Trends that will Dominate Digital Media

As artificial intelligence (AI) becomes more mainstream, its use in digital media will grow at a faster clip. Going forward, we will see more and…

Views April 12, 2018

The King and I

A glimpse of PR, Communications and Reputation Management from Ancient India It was a cloudy evening as I peered up at the tall tower of…

Views April 5, 2018

Spin, Truth, Demolition Derbies and Where PR Fits into the Picture

My dad would take me to the demolition derbies during my youth in Tucson, Arizona (60 miles north of the Mexican border). For those not…

Views March 29, 2018

Influencer Marketing – Having the right word of mouth is an important aspect of Brand Building

Ever wonder why so many high-end, ultra-luxury brands happily give away their products for free to celebrities? Well, because Sonam Kapoor, the ultimate style Diva…

Views March 29, 2018

There is no such thing as Media Relations

‘Excellent media relations’ is an oft boasted about phrase among PR professionals. Many put it in their resumes as one of their key strengths or…

Views March 23, 2018

Five Ways to Spot Fake News

Fake news is not a new phenomenon, though you have likely been hearing more about it this past year. This is because these stories are…

Views March 16, 2018

A Conclave on Happiness@Work

“Organisations need to create necessary structures and infrastructures which allow people to be cool, calm and comfortable at their respective workplaces.”, this statement from Dr….

Views March 8, 2018

The News Release Holds Back the PR Business

Last month I discussed how the “D” word — as in disruption — will eventually arrive at PR’s doorstep. While the world around us is…

Views March 6, 2018

Building a Culture of Innovation in your Organisation

Culture eats strategy for breakfast. – Peter Drucker This famous quote by the late management guru Peter Drucker recently sparked an online debate primarily for…

Views February 27, 2018

India’s most Interesting Innovators

We live amidst wonder and walk and breathe as much among the craftwork of giants as of the efforts of the not so large but…