Public Relations has been around since the very primitive era and owing to its authenticity and credibility, it has always been the first choice for brands across every sector. While advertising is looked at as the medium for increasing sales and revenue, public relations is what makes the brand hold its grounds strong even in a crisis. It is the pillar that builds the brand image and communicates the brand ideology amongst the common masses.
In the current digital world when everything is growing at a rapid pace with a click, the role of public relations has become even more critical for a brand. Owing to social media, today consumers connect with brands on a 1-2-1 basis and are willing to learn about the brand growth and ideology which is what connects them to the brand. Unlike earlier times when broadcast and print ads were the way to connect with the audience today, brands can connect with their audience through brand stories and personal experiences with the help of various digital and social media platforms.
Need for PR
The pandemic brought in major transformations in the operations of brands across various sectors which was followed by the influx of uncertainty for consumers. This was where major brands through effective PR were able to communicate about these transformations, thereby building trust and informing about the changed COVID-enabled protocols and functioning. This is an effective example of how PR can help brands overcome any form of crisis.
Stand out in the crowd: PR is the bridge between the public and the brand which is essential for the growth of brands across all sectors. One also needs to understand that in the current times when there is immense competition in the market, the uniqueness of one’s ideology needs to be effectively communicated, which is only possible with the help of PR. It helps the brands to stand out amongst the crowd.
Increases brand visibility: Publications across both digital and social media platforms help the brands in increasing their visibility amongst millions. Also, it is through the art of story-telling that PR helps the brands in creating a strong connection with their audience communicating the complete brand’s journey from its inception to success. The struggle of a brand is what helps the audience to connect with their people and it is also the connecting cord in a crisis. This helps in developing brand loyalty amongst the audience which in the long run helps in creating a huge customer pool who stay for the long run in both the brand’s ups and downs.
Credibility: A brand’s credibility is developed through a series of roped-in stories that are published on various platforms. Publication platforms help the brands to grow in terms of both expansion and fame. Other than brand PR, individual PR is what adds to one’s image building amongst the audience. It helps in developing an individual voice that is said and heard by people who connect with the individual’s ideology. This also helps the individual to create an upward career growth trajectory.
PR can be for brands/individuals for both public and private sectors and in the current times when everyone wants to create their name in this competitive world, one cannot do without PR. It is the savior and the creator for all those who want to be recognised and grow beyond boundaries.
The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.
A strategic communication entrepreneur professional having close to a decade of experience in the marketing communication & the PR business, Neha brings along a specialisation in creating & building the brand across the domain. Her foundation lies in learning & distributing the learning among the peer group.
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