branding Archives - Reputation Today

Forward Leap April 17, 2019

Network, Reputation and Brand YOU

In my previous column, we spoke about why it’s important to build and sustain your brand persona and put your work out there. In this…

Views May 23, 2018

How cycles present a huge branding opportunity

Suddenly, cycles are the talk of the town. If you are sitting in the office cafeteria or checking the posts of your friends on Facebook,…

Scribe View April 10, 2018

Juicy controversies: Guess what ITC’s new brand and Arvind Kejriwal have in common?

An interesting case has arisen in the world of marketing following a high court ruling that has at least temporarily restrained ITC from advertising its…

Views April 18, 2017

Brand Hitler killed Hitler

There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War. Delving into the Führer’s mind from a…

Features May 16, 2016

Create a Buzz for your Brand

Creating a buzz or publicity for your brand (corporate or product/service) is of prime importance today. Organisations are doing it, celebrities are doing it, and…