Media Archives - Page 3 of 3 - Reputation Today

Features March 6, 2016

How to Write an Effective Press Release

There’s a lot that goes into making a journalist care for your press release or close it as soon as it’s opened. And the harsh truth…

Features March 5, 2016

Social Media Expert Vs PR Professional

While the boundary between social media handling and digital PR mandate has almost diminished and people are jumping over the fence from one side to…

Views February 25, 2016

What journalists can learn from communications firms

Four and a half years ago, I left journalism to join the communications industry. Recognising early that audiences needed to be engaged differently, MSLGROUP hired…

Features February 24, 2016

Top 10 Pioneers of Public Relations

Public relations is said to be the profession of first movers. More often than not, the first movers’ campaigns set the agenda, pave the way…

Features February 23, 2016

Media Relations beyond List

You are as good as your list. That’s a statement that young communicators often face in their early years of profession. And mark my words,…

Views February 22, 2016

Paid Content – Overthrow of PR?

Change is constant and the public relations industry is not bereft of it. PR dimensions have been through subsequent overhauling. What probably began as a…

Views February 20, 2016

Why Communications Training for Communicators?

Why Communications Training for Communicators? So we can practice what we preach. Oh, those endless press releases, speaking to journalists, coordinating events, generating online and…

Features February 18, 2016

Transition from Journalism to PR: A Tough Terrain

Being a fulltime journalist, for almost a decade, with some distinguished mainstream media houses, I can personally vouch for the fact that the shift to…

Views February 16, 2016

Building Relationship with Media

The presence of the mass media has two main functions which are related to the economy and communications. To support the functions of communication, mass…