paid media Archives - Reputation Today

Features May 17, 2017

Earned media or paid media?

Look at Public Relations today – it is changing quickly. Anyone can be an influencer nowadays, especially with the engagement with digital media. PR influences…

Views March 1, 2017

Pay-for-play will dominate PR in the coming years

Media proliferation and media fragmentation are two dominant trends across the world. A consequence of this is more choice for consumers, resulting in a change…

Features June 17, 2016

PR is Earned Media

We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get confused and sometimes cannot pinpoint the difference…