Positioning Archives - Reputation Today

Taking PRide May 21, 2018

Taking pride in what we can learn from our crafty politicians

Twice, every five years and I have been doing this since 2008, I fly to my home-town, Mangalore to vote during the Assembly and Parliamentary…

Features July 25, 2017

Battling for the consumer’s mind: Positioning & Reputation

Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique positioning for that brand is also intrinsic…

Features February 25, 2016

Reputation and Image: The Difference

Reputation and Image and the management of both is often confused to be the same. Experts draw a fine line between the two. There definitely…