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PR plan

Views June 21, 2018

PR strategy – the right and the wrong

Most of the PR professionals in developing countries like India go wrong at times in formulating the communication strategy for their Brands. Their strategies are…

Features December 28, 2016

Developing a PR Plan for the New Year

The New Year is a time for assessment, goal-setting and strategic planning; this goes for most businesses today. And, when it comes to PR, this…