Research

Features February 25, 2016

Image Building Exercise and Role of PR

John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…

Views February 12, 2016

Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…