Roger Darashah Archives - Reputation Today

Views July 7, 2017

Small circle of PR is becoming smaller

In the 1990s, at the beginning of my PR career, brands dedicated themselves to communicating with and engaging a core set of, usually, knowledgeable and…

Views May 5, 2017

Donald Trump’s “Louis XIV” comment reveals the reality of today’s media landscape

In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new French ‘Parliament’ was convening in his absence,…

Views March 29, 2017

Introducing the age of News Trading and the death of the ‘Market Maker’

In last month’s post, I raised the issue that brands can no longer assume to be the protagonist in editorial content; the priority has become…

Views January 4, 2017

2017 – The Year of Reverse Mentoring

The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly exaggerated. Beyond North America and Europe, journalism,…

Views December 1, 2016

Media grazing – A defence of a dying art

Internet activist Eli Pariser coined the term ‘media bubble’ to describe the restrictive effect of algorithms and other filters on people’s view of the world. The…