Views March 22, 2016 Alchemy of PR; Chemistry matters! PR for me is not just an art! It is a seamless combination of various disciplines of science that play at various degrees of significance…
Views February 19, 2016 The PR measurement conundrum – ROI or ROO! In most of the recent communication conferences that I attended, one common banter that I have heard taking precedence over all others, has been around…