The Fulcrum Awards 2020 Shortlist Announced

The Fulcrum Awards Management announces the finalists for 2020. The shortlist was arrived at, after online and offline evaluation by an esteemed jury of 20 communication professionals and a special Jury of consultancy CEOs for the Best Consultancy categories. The jury completed a preliminary evaluation of Technique, Sector and Special categories online and also met for day-long deliberations at the Jury Meet on September 22nd 2020.

The process reviewer for the second consecutive time was niiti consulting. The shortlist is announced for 12 sub-categories in the Technique main category, 12 sub-categories in Sector main category, 5 sub-categories for work done during the Lockdown period and 6 sub-categories in the Special Awards to recognise firms and in-house teams. The winners of the Individual and Lifetime Achievement awards will be announced on the 7th November at the virtual Awards Night.

The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 12 sub-categories under Sector, the Lockdown special category, the Special and Individual Award categories will have only one winner each.

Winners will be announced virtually on Saturday, November 7th, 2020 from 7pm onwards.

For details about the virtual Awards Night, visit www.fulcrumawards.in/awards-night/


TECHNIQUE AWARDS
Best Use of Content (A1)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 2020 MSL Vicks One In A Million #TouchOfCare Procter & Gamble- Vicks India
2 2020 MSL Parachute Advansed Coconut Creme Oil #RootedMyWay Marico Limited
3 Cipla Launch of Cipla Archives on Instagram
4 Edelman India Pvt Ltd From Packaging To Pop Culture PepsiCo India (Lay’s)
5 Godrej Interio Make Space for Life Adfactors PR Pvt Ltd
Best Use of Creativity and Innovation (A2)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Edelman India Pvt Ltd From Packaging To Pop Culture PepsiCo India (Lay’s)
2 Ford India Pvt Ltd Ford Discover More With Poetry
3 Godrej Consumer Products Ltd India’s First Platelet Donor Helpline by Godrej HIT Adfactors PR Pvt Ltd
4 Media Mantra Land of Discreet Affairs Gleeden
5 MSL India #LoveAtFirstPride OkCupid
Best Use of Event (A3)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Airbnb India Live Like A Maharaja
2 AvianWE #AmazonFestiveYatra Amazon.in
3 AvianWE A New Chapter On Inclusion Rainbow Literature Fest
4 First Partners Hyundai Kona: Mission Impossible! Hyundai Motor India
5 TVS Motor Company TVS MotoSoul 2019: Bringing alive the camaraderie of motorcycling with unparallel experiences
Best Use of Digital (A4)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 2020 MSL Olay #FaceAnything Olay India
2 AvianWE #MakeYourMoov Reckitt Benckiser
3 Edelman India Pvt Ltd From Packaging To Pop Culture PepsiCo India (Lay’s)
4 Ford India Pvt Ltd Ford Discover More with Poetry
5 Madison PR Parachute Advansed Champi Beats Marico Limited
Best Use of Integrated Communications (A5)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 AvianWE #MakeYourMoov Reckitt Benckiser
2 Bangalore International Airport Limited (BIAL) #Plasticbeku by BIAL
3 First Partners Making Delhi Safer – Women with wheels Azad Foundation – Sakha Cabs
4 Fleishman Hillard India India Protein Day Right To Protein
5 PR Pundit Public Relations Pvt Ltd #UnitedByVote Campaign Benetton India
Best Use of Public Affairs (A6)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 First Partners Rising To Dignity! Repealing 108 Legal Barriers Sasakawa-India Leprosy Foundation (S-ILF)
2 First Partners Bhadrachalam: Making of the Indian Paper Tigers ITC Limited
3 First Partners Making Delhi Safer – Women with wheels Azad Foundation – Sakha Cabs
4 Practice Strategic Communications India Pvt Ltd FICCI – Indian Language Internet Alliance (FICCI – ILIA) FICCI – Indian Language Internet Alliance (FICCI – ILIA)
5 SPAG Asia Advocating Stringent IP Laws to promote Innovation in India Global Innovation Policy Center
Best Management of Crisis (A7)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 First Partners WOW: Saving India from 6 Chandigarh Equivalent Landfills ITC Limited
2 Genesis BCW IndiGo-Flying High Despite A Cockpit Battle Interglobe Aviation (IndiGo)
3 MSL India  Global IPO Failure WeWork
4 MSL India Tackling Fake News on Budwesier Anheuser Busch InBev
5 Perfect Relations Pvt Ltd Indian Tea Association: Ek Cup Chai – Aaj…Kal…Hamesha… Indian Tea Association
Best Use of Internal Communications (A8)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Cairn Oil & Gas, Vedanta Ltd Harnessing the Power of Employee Advocacy Genesis BCW
2 Mondelez India Bringing Mondelez India’s Purpose to Life
3 Nayara Energy One Nayara
4 Online Reputation Management Pvt Ltd Heroes at Work Adani Group
5 UltraTech Cement Ltd UltraTech Sustainability Week 2019
Best New Product Launch (A9)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 AvianWE Making Silence Speak Samsung India
2 First Partners Hyundai Kona: Mission Impossible! Hyundai Motor India
3 First Partners Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances! ITC Limited
4 Ruder Finn India The Great Democratisation of Mobility Revolt Intellicorp
5 Value 360 Communications Launching the Marvel -India’s Ist Internet Car MG Motor India
Best Use of Media Relations (A10)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 20:20 MSL GoRun with Skechers Skechers India Pvt Ltd
2 AvianWE #AmazonFestiveYatra Amazon.in
3 AvianWE Team Cashless India Mastercard
4 AvianWE As dynamic as the Indian Millennial Samsung
5 First Partners VENUE: Stay Connected on the Go! Hyundai Motor India
Best Use of Community Outreach (A11)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 AvianWE Banega Swasth India, From Swachh to Swasth Reckitt Benckiser
2 First Partners Rising To Dignity! Repealing 108 Legal Barriers Sasakawa-India Leprosy Foundation (S-ILF)
3 First Partners WOW: Saving India from 6 Chandigarh Equivalent Landfills ITC Ltd
4 First Partners Making Delhi Safer – Women with wheels Azad Foundation – Sakha Cabs
5 Ford India Pvt Ltd Ford Cartesy
Best Regional Campaign (A12)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 First Partners Bhadrachalam: Making of the Indian Paper Tigers ITC Ltd
2 First Partners ITC Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances! ITC Ltd
3 Godrej & Boyce Mfg. Co. Ltd. #IssRaavanKoMatJalaao – a social message woven in the threads of the age-old tradition of burning the effigies of Raavan as a symbol of good over evil. Adfactors PR Pvt Ltd
4 Godrej Consumer Products Ltd Wake Up to Freshness by Cinthol Lime Adfactors PR Pvt Ltd

SECTOR AWARDS
Best Hospitality and Travel Sector Campaign (B1)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Airbnb India Live Like a Maharaja
2 Davidson PR & Communications PR Campaign- Grand Hyatt Kochi Bolgatty Grand Hyatt Kochi Bolgatty
3 First Partners Making Delhi Safer – Women with wheels Azad Foundation – Sakha Cabs
4 Media Mantra Got Guts to take the plunge? – India’s first Extreme Adventure zone Jumping Heights
5 TATA SIA Airlines (Vistara) Taking the New Feeling Global AvianWE
Best Automobile Sector Campaign (B2)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 First Partners VENUE: Stay Connected on the Go! Hyundai Motor India
2 First Partners Hyundai Kona: Mission Impossible! Hyundai Motor India
3 Ford India Pvt Ltd Ford Discover More with Poetry
4 Kia Motors India Launch of Kia Seltos #BadassByDesign
5 Ruder Finn India The Great Democratisation of Mobility Revolt Intellicorp
Best Luxury Campaign (B3)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Madison Public Relations Fabelle Trinity Truffles Extraordinaire – Leaving a sweet global aftertaste ITC Ltd – Foods Division
2 PR Pundit Public Relations Pvt Ltd Increasing the appeal and desire for the classic Ralph Lauren Polo as a must-have for the Indian millennial Polo Ralph Lauren
3 PR Pundit Public Relations Pvt Ltd Launch of Panerai MSD Special Edition Watches Panerai
4 PR Pundit Public Relations Pvt Ltd Launch of Christian Louboutin’s Spring/Summer 2020 Collection in India Christian Louboutin’s
Best Technology and Telecom Sector Campaign (B4)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 AvianWE Making Silence Speak Samsung India
2 Edelman India Pvt Ltd Lock your identity Norton
3 Ruder Finn India The Big Cyber Dialogue for Businesses Barracuda Networks
4 MSL India Draw The Line Spectra
5 MSL India Life Streaming Spectra
Best Healthcare and Pharma Sector Campaign (B5)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 2020 MSL Vicks One In A Million #TouchOfCare Procter & Gamble- Vicks India
2 AvianWE #MakeYourMoov Reckitt Benckiser
3 First Partners Rising To Dignity! Repealing 108 Legal Barriers Sasakawa-India Leprosy Foundation (S-ILF)
4 Sanofi India limited AllergyFree’ India
5 Teamwork Communication Group Making India Breathe Campaign Good Air
Best Consumer Products and Retail Sector Campaign (B6)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 2020 MSL Parachute Advansed Coconut Creme Oil #RootedMyWay Marico
2 AvianWE #AmazonFestiveYatra Amazon.in
3 Edelman India Pvt Ltd From Packaging To Pop Culture PepsiCo India (Lay’s)
4 First Partners WOW: Saving India from 6 Chandigarh Equivalent Landfills ITC Ltd
5 PR Pundit Public Relations Pvt Ltd #UnitedByVote Campaign United Colors of Benetton
Best Not for Profit and Associations Sector Campaign (B7)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Adfactors PR Pvt Ltd Switchoff2SwitchOn Tata Power-Club Enerji
2 First Partners Rising To Dignity! Repealing 108 Legal Barriers Sasakawa-India Leprosy Foundation (S-ILF)
3 Tata Trusts Antaran, Transforming Crafts Adfactors PR Pvt Ltd
Best Manufacturing Sector Campaign (B8)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 First Partners VENUE: Stay Connected on the Go! Hyundai Motors India
2 First Partners Hyundai Kona: Mission Impossible! Hyundai Motor India
3 First Partners Bhadrachalam: Making of the Indian Paper Tigers ITC Ltd
4 First Partners Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas Rolls-Royce India
Best Entertainment and Media Sector Campaign (B9)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 AvianWE Alternate Content PVR Ltd
2 Chingari Chingari App BConnect Communication
3 Perfect Relations Pvt Ltd Condé Nast India – Going Beyond Traditional Print Publishing Condé Nast India
4 Value360 Communications Making of the Indian Pop Culture Trendsetter Comic Con India
5 Zee Entertainment Enterprises Ltd &TV’s Gudiya Humari Sabhi Pe Bhari Genesis BCW
Best Banking and Financial Services Sector Campaign (B10)
S.NO Organisation Name Campaign Title Client/Consultancy Name
1 AvianWE Team Cashless India Mastercard
2 ICICI Lombard General Insurance Imagining an Emoji for Gen Z Adfactors PR Pvt Ltd
3 Max Life Insurance Company Ltd Financial Protection Campaign through India Protection Survey Edelman India
4 Value 360 Communications Angel Broking Angel Broking
5 Value 360 Communications realme paysa realme paysa
Best Services Sector Campaign (B11)
S.NO Organisation Name Campaign Title Client/Consultancy Name
1 First Partners Making Delhi Safer – Women with wheels Azad Foundation – Sakha Cabs
2 Media Mantra Promising uninterrupted warranty and assurance ONSITEGO
3 Media Mantra Land of Discreet Affairs Gleeden
4 Media Mantra Marching Sheep- Leading organisations to success and excellence through people Marching Sheep
5 Value 360 Communications Zoomcar Zoomcar
Best Sports Campaign (B12)
SN0 Organisation Name Campaign Title Client/Consultancy Name
1 Kaizzen Changing lives through the power of sports adidas India Pvt Ltd
2 Online Reputation Management Pvt Ltd Garv Hai Adani Group
3 PR Pundit Public relations Pvt Ltd adidas Run for The Oceans 2019 adidas India Pvt Ltd
4 TVS Motor Company TVS Racing: Where Rubber Meets The Road TVS Motor Company
5 WordsWork Khelo India Youth Games 2020 Sports Authority of India

LOCKDOWN AWARDS
Best use of Content (L1)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 AvianWE Keeping the Brand in Motion When the World Came to a Standstill Samsung India
2 Godrej Locks & Architectural Fittings and Systems Agent of Safety Adfactors PR Pvt Ltd
3 Johnson & Johnson (Stayfree) It’s just a period Adfactors PR Pvt Ltd
4 Ruder Finn Indian Small Merchant: Covid-19’s #AsliHeroes Pine Labs
5 Value 360 Communications Jio Haptik Haptik
Best use of Creativity and Innovation (L2)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Airbnb India At Home With Airbnb
2 AvianWE Fighting Covid-19, One Handwash At A Time Reckitt Benckiser
3 Godrej Consumer Products Limited Protekt India Movement Godrej Protekt
4 Hill+Knowlton Strategies India LG India says #DilSeThankYou to India’s corona warriors LG India
5 Value 360 Communications Milagrow Milagrow
Best Employee Engagement (L3)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Flipkart The Lockdown Connect Flipkart
2 Mondelez India Foods Pvt Ltd 100 Days of  Internal Communications’ Snackathon Mondelez India
3 Schneider Electric India Connected Engaged and Productive during the Lockdown with Internal Communication Schneider Electric
4 Synechron Technologies Pvt Ltd Workahomics Synechron Technologies
5 TVS Motor Company Riding into the New Normalcy: Inspiring workforce engagement TVS Motor Company
Best Advocacy Campaign (L4)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 Adfactors PR Pvt Ltd Setting the Gold Standard Tanishq, Titan jewellery
2 AvianWE #IsolatedNotAlone Avon Beauty
3 AvianWE India’s Trump Card In The Fight Against Coronavirus NITI Aayog
4 TATA SIA Airlines (Vistara) Making #FlyingFeelSafeAgain AvianWE
5 The Indian Hotels Company Limited (IHCL) Meals To Smiles
Best Government Relations Campaign (L5)
S.No Organisation Name Campaign Title Client/Consultancy Name
1 AvianWE India’s Trump Card In The Fight Against Coronavirus NITI Aayog
2 Godrej Consumer Products Limited Travel Hygiene Program by Godrej Protekt & Indian Railways Adfactors PR Pvt Ltd
3 METRO Cash and Carry India Pvt Ltd The Spokesperson of Retail Blue Pearl Services Pvt Ltd
4 20:20 MSL Dell Technologies and NITI Aayog partner to promote a culture of innovation and entrepreneurship in the country Dell Technologies – Corporate Campaign

SPECIAL AWARDS
In-House Team of the Year – Mid-size (D1)
S.No Organisation Name
1 Bangalore International Airport Ltd
2 Coca-Cola India
3 Indraprastha Gas Limited
4 Motilal Oswal Financial Services Ltd
In-House Team of the Year – Large (D2)
S.No Organisation Name
1 Godrej Group
2 Mondelez India Foods Pvt Ltd
3 OYO Hotels & Homes
4 Synechron Technologies Pvt Ltd
5 TVS Motor Company
PR Consultancy of the Year – Small  (D3)
S.No Organisation Name
1 80 dB Communications
2 ON PURPOSE
3 Teamwork Communications Group
PR Consultancy of the Year – Mid-size (Above INR 10 cr – 20 cr) (D4)
S.No Organisation Name
1 Kaizzen
2 Media Mantra
PR Consultancy of the Year – Large (Above INR 20 cr – 50 cr) (D5)
S.No Organisation Name
1 PR Pundit Public Relations Private Limited
2 SPAG Asia
3 Value 360 Communications
PR Consultancy of the Year – Giant (INR 50 cr above) (D6)
S.No Organisation Name
1 AvianWE
2 Edelman India Pvt Ltd
3 MSL India

For any queries please email the Awards Director Hina Issar Huria at director at fulcrumawards dot com

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