The Fulcrum Awards 2022 announced its finalists (https://fulcrumawards.in/).The shortlists are arrived at after online and offline evaluation by an esteemed jury of 20 communication professionals and a special Jury of consultancy leaders for the Best Consultancy categories.The Jury Meet was chaired by Sharif D Rangnekar, Former President PRCAI, Author & Director Rainbow Lit Fest. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also e-met for the Jury Meet on July 7th, 2022.
The shortlist is announced for 12 sub-categories in the Technique main category, 14 sub-categories in Sector main category and 6 sub-categories in the Special Awards to recognise firms. The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 14 sub-categories under Sector, and the Special Award categories will have only one winner each. Lifetime Achievement and Master of Technique winners will be directly announced at the awards ceremony.
The Fulcrum Awards will take place post the conclusion of PRAXIS 2022 on the 6th August at the gala awards night at Hyatt Regency, Chandigarh. To be part of the awards night and to celebrate excellence in communications, you can book your seat for the awards night at 12,000/- plus GST here bit.ly/FULCRUMAWARDS2022. This tickets will be available till Thursday 12th, July 2022. All who register to PRAXIS 2022 get access to the awards night at no extra cost
| TECHNIQUE AWARDS | ||
| Technique Awards – Best Use of Content (A1) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Afcons | Chenab Railway Bridge Arch Closure Video Campaign | |
| MPL | Fan Bann Jaaoge | |
| MSL India | Cocoa Life – People Behind India’s Most Loved Chocolate: Cadbury | Mondelez India |
| Tata Motors | Motor Mentors | Tata Motors |
| Weber Shandwick | Rallying men and boys to create a bold and united force against gender based violence | Son Rise – Vibha Bakshi |
| Technique Awards – Best Use of Creativity and Innovation (A2) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Edelman India Pvt Ltd | Doritos BoldChoice | PepsiCo India |
| First Partners | Hyundai Celebrates its Silver Jubilee with India’s Super 25! | Hyundai Motors |
| Godrej Consumer Products Ltd (BBLUNT) | Boycott Boycut | Schbang |
| MPL | Fan Bann Jaaoge | |
| Pizza Hut India | Momo Mia Influencer Launch Campaign | Archetype Agency |
| Technique Awards – Best Use of Event (A3) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| First Partners | Hyundai Celebrates its Silver Jubilee with India’s Super 25! | Hyundai Motors |
| Kommune Brand Communications | Tech Mahindra Unveils TechMVerse to Drive Commerce in the Metaverse | Tech Mahindra |
| MPL | Fan Bann Jaaoge | |
| Six Degrees BCW | IKEA India’s first city store in Worli Mumbai | IKEA India |
| Six Degrees BCW | The T20 Pavilion -An Ultimate Cricket Stay India | Booking.com |
| Technique Awards – Best Use of Digital (A4) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | #LeaveNoOneBehind | Harpic World Toilet College-Reckitt |
| Columbia Pacific Communities | #ReplyDontReject | Famous Innovations |
| Godrej Industries | Bharat Hoga Kamyab Har Din – An Anthem of Hope | Creativeland Asia, Adfactors PR Pvt Ltd |
| Madison PR | NIVEA Soft Fresh Batch | NIVEA India |
| Organic by MSL | #DeliverThanks | Amazon India |
| Technique Awards – Best use of Integrated Communications (A5) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Adfactors PR Pvt Ltd | Sprinting towards gender-equality | Senco Gold & Diamonds |
| Archetype Agency Pvt Ltd | Switch Off | vivo India |
| First Partners | #NursesMidwife4Change – War cry for Dignity of Nurses | JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics) |
| Holcim India Group – ACC & Ambuja Cement | Change The Story | |
| Schneider Electric | Green Yoddha | |
| Technique Awards – Best Use of Public Affairs (A6) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| First Partners | #NursesMidwife4Change – War cry for Dignity of Nurses | JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics) |
| First Partners | Waging a War Against Single-Use Plastics | ITC Ltd |
| SPAG | City-to-City COVID-19 Learning Exchange platform CoVLEx | PSI |
| SPAG | Varian A Siemens Healthineers company | Varian (A Siemens Healthineers company) |
| Weber Shandwick | Rallying men and boys to create a bold and united force against gender based violence | Son Rise – Vibha Bakshi |
| Technique Awards – Best Management of Crisis (A7) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | Crisis Communication | BharatPe |
| First Partners | Waging a War Against Single-Use Plastics | ITC Ltd |
| First Partners | #NursesMidwife4Change – War cry for Dignity of Nurses | JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics) |
| Ford India | Committed To Serve – Ford India Business Restructuring | |
| MSL India | Cadbury Gelatine Issue | Mondelez India |
| Technique Awards – Best Use of Internal Communications (A8) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| 20:20 MSL | FineTuneIn Innovation and optimism leading to success | Dell Technologies |
| L’Oreal India | Reconnection – Back to the Future of Work at L’Oreal India | Digital Driftwood |
| Lupin Ltd | Reinforcing a Values-Driven Culture | |
| Max Life Insurance | Building a Stronger Swifter Workplace in the post pandemic world | Edelman India Pvt Ltd |
| PhonePe Pvt Ltd | Empathize, Inform and Engage | |
| Technique Awards – Best New Product Launch (A9) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | Establishing Carens as a Disruptive Game Changer with a compelling Product Centric Narrative | KIA |
| MPL | Billion Cheers Jersey Launch | |
| Pizza Hut India | Momo Mia Influencer Launch Campaign | Archetype Agency |
| Ruder Finn India | Building The Payments Infrastructure of the Future | Pine Labs |
| SKODA AUTO India | Not Just a Brand New Car – SKODA KUSHAQ | |
| Technique Awards – Best Use of Media Relations (A10) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| &TV, Zee Entertainment Enterprises Ltd | Bhabiji Ghar Par Hain | Genesis BCW |
| Adfactors PR Pvt Ltd | Winning over Investors for RateGain | RateGain Travel Technologies |
| MSL India | Pepperfry2.0 | Pepperfry |
| Ruder Finn India | #PoochnaZarooriHai – Criminal Justice Behind Closed Doors | Disney+ Hotstar |
| Value 360 Communications | Reimagining Stock Broking For The Millennial India | Angel One |
| Technique Awards – Best Use of Community Outreach (A11) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| &TV, Zee Entertainment Enterprises Ltd | Baal Shiv Show Launch | Genesis BCW |
| AvianWE | #DettolSalutes – Building hope in times of fear | Reckitt |
| First Partners | Don’t Forget Leprosy Voicing A Desperate Plea for Attention amidst Pandemic | Sasakawa-India Leprosy Foundation |
| PCA (MSL) | I’m vaccinated | OkCupid India |
| Vistara | National Relief Program | AvianWE |
| Technique Awards – Best Regional Campaign (A12) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Adfactors PR Pvt Ltd | Tata Tea Chakra Gold Regional Campaign | Tata Tea Chakra Gold |
| AvianWE | Social and Behavioral Change Communications Campaign SBCC | CARE India |
| Edelman India Pvt Ltd | Launch of Flipkart’s Shopsy | Flipkart |
| Hill+Knowlton Strategies India | Enriching farmer lives #InItForFarmers | Corteva Agriscience |
| Value 360 Communications | Growing with the growers in the most sustainable way | Agoro Carbon Alliance |
| SECTOR AWARDS | ||
| Sector Awards – Best Hospitality and Travel Sector Campaign (B1) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| First Partners | Hyundai Celebrates its Silver Jubilee with India s Super 25 | Hyundai Motors |
| Genesis BCW | Making A 6E Recovery | IndiGo |
| Six Degrees BCW | The T20 Pavilion – An Ultimate Cricket Stay, India | Booking.com |
| Value 360 Communications | Switching India s gear towards car subscription with Zoomcar | Zoomcar |
| Vistara | Rebuilding Passenger Confidence | AvianWE |
| Sector Awards-Best Automobile Sector Campaign (B2) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| First Partners | Introducing India to World Rally Car DNA with Hyundai i20 N Line | Hyundai Motors |
| Ford India | Committed To Serve – Ford India Business Restructuring | |
| SKODA AUTO India | Not Just a Brand New Car – SKODA KUSHAQ | |
| TVS Motor Company | TVS Motor Company – Harnessing the Electric Mobility ecosystem | |
| Value 360 Communications | The Inception of Future – Launching India’s 1st SUV with AI inside | MG Motor India |
| Sector Awards – Best Luxury Campaign (B3) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Adfactors PR Pvt Ltd | Sprinting towards gender-equality | Senco Gold & Diamonds |
| Asian Paints | AP Furnishings Sabyasachi for Nilaya | Asian Paints |
| BMW Group India | Launch of the Press Launch – BMW 3 Series Gran Limousine | |
| PR Pundit Public Relations Pvt Ltd | Bobbi Brown Celbrates 30 Glowing years | Bobbi Brown India |
| Sector Awards – Best Technology and Telecom Sector Campaign (B4) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Kaizzen | Mercer Mettl Enablers of Next-Gen online examination skill assessment | Mercer|Mettl |
| MPL | MPL – Fan Bann Jaaoge | MPL |
| RF Thunder | Unlock The True Convenience | Oppo |
| Value 360 Communications | Building Setu to connect with the unconnected: XraySetu | Artpark |
| Value 360 Communications | Sound-wave Technology Enabling extraordinary experiences across businesses Bridging the last mile in Financial Inclusion | Tonetag |
| Sector Awards – Best Healthcare and Pharma Sector Campaign (B5) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| First Partners | #NursesMidwife4Change – War cry for Dignity of Nurses | JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics) |
| GCI Health India | Berok Zindagi Unstoppable Life | Cipla Limited |
| PR Pundit Public Relations Pvt Ltd | Fitterfly Pre Diabetes campaign | Fitterfly |
| Sanofi India | Sanofi 100 Insulin Stories | Edelman India Pvt Ltd |
| Value 360 Communications | Connecting the Unconnected at the time of need XraySetu | Artpark |
| Sector Awards – Best Consumer Products and Retail Sector Campaign (B6) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | Dettol Salutes Building hope in times of fear | Reckitt |
| Kaizzen | Meeting India’s Meaty Needs | FreshToHome |
| Media Mantra | Empowering little minds with new-age technology | PlayShifu |
| Six Degrees BCW | IKEA India s first city store in Worli Mumbai | IKEA India |
| Weber Shandwick | Drishti nahi Drishtikon – A Vision for illuminated roads | Signify |
| Sector Awards – Best Not-for-Profit and Association Sector Campaign (B7) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | Reaching The Unreachable | CARE India |
| Chase India (AvianWe) | UdyamStree | EdelGive Foundation |
| First Partners | NursesMidwife4Change – War cry for Dignity of Nurses | JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics) |
| First Partners | Don t Forget Leprosy Voicing A Desperate Plea for Attention amidst Pandemic | Sasakawa-India Leprosy Foundation |
| GCI Health India | People of Action RotaryResponds | Rotary International |
| Sector Awards – Best Food and Beverage Campaign (B8) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | McSpicy Fried Chicken Campaign | Hardcastle Restaurants Pvt Ltd |
| Genesis BCW | Britannia Tiger Krunch Krunch Khao Punch Dikhao | Britannia Industries Limited |
| Kaizzen | FreshToHome Meeting India s Meaty Needs | FreshToHome |
| Pizza Hut India | Momo Mia Influencer Launch Campaign | Archetype Agency |
| PR Pundit Public Relations Pvt Ltd | It’s Kind of Delicious and Wonderful | Glenmorangie |
| Sector Awards – Best Entertainment and Media Sector Campaign (B9) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | PVR CARES | PVR Ltd. |
| Kommune Brand Communications | Launch of Beyondlife club NFT Platform | Beyondlife.club |
| Ruder Finn India | #PoochnaZarooriHai – Criminal Justice Behind Closed Doors | Disney+Hotstar |
| Value 360 Communications | Creating India’s Largest, Fastest Growing Vernacular Audio Influencer Community | Khabri |
| Weber Shandwick | Housefull Marvel Studios Assembles Fans to the Theatres by Tapping into the Indian Culture | Marvel Studios |
| Sector Awards – Best Banking and Financial Services Sector Campaign (B10) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | #AbHarDinHuaAasan | Amazon Pay |
| Edelman India Pvt Ltd | India Protection Quotient 4.0 | Max Life Insurance |
| First Partners | India Fights Back From Deferring to Demanding | |
| Godrej Capital Limited | Post Generation Rent | Adfactors PR Pvt Ltd |
| ICICI Prudential Life Insurance | Protect & Save | |
| Sector Awards – Best Services Sector Campaign (B11) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Adfactors PR Pvt Ltd | LEADing towards School EdTech | LEAD |
| First Partners | India Fights Back From Deferring to Demanding | Home Credit |
| First Partners | Zolving Cross Border Financial Inclusion | Zolve |
| MSL India | Delivering India to the World | DHL Express |
| Value 360 Communications | Becoming the most preferred partner for D2C sellers in India | Shiprocket |
| Sector Awards – Best Sports Campaign (B12) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Media Mantra | Got Guts to take the plunge | Jumpin Heights |
| MPL | Fan Bann Jaaoge | |
| MPL | Billion Cheers Team India Jersey Launch | |
| MSL India | Hum Honge Kamyab – Tokyo Olympic Games 2020 | Sony Sports Network |
| Value 360 Communications | Streaming Global Speaking Local | Rooter |
| Sector Awards – Best Infrastructure and Real Estate Sector Campaign (B13) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Columbia Pacific Communities | #ReplyDontReject | Famous Innovations |
| Godrej Properties Ltd | #GreenPincode | |
| Holcim India Group-ACC & Ambuja Cement | Change The Story | |
| Value 360 Communications | Setting real example of Aapda me Avsar | Curated Living Solutions |
| Weber Shandwick | Hard Hat Challenge Uplifting women in STEM fields | Vedanta Aluminium |
| Sector Awards – Best Campaign by a PSU (B14) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| AvianWE | International Day of Girl Child | Delegation of the European Union to India and Bhutan |
| Concept Public Relations India Limited | Scaling New Heights | Gujarat Mineral Development Corporation Limited |
| SPECIAL AWARDS | ||
| Special Awards – Best Brand Reputation Campaign of the year (D1) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| Adfactors PR Pvt Ltd | Tata Tea Premium – Desh Ka Kulhad Campaign | Tata Tea Premium |
| Adfactors PR Pvt Ltd | Presenting Mahindra’s world-class SUV XUV700 | Mahindra |
| Ketchum Sampark | Ariel Share the load – Do you see me as equal | Ariel |
| Schneider Electric | Green Yodha | |
| Weber Shandwick | Rallying men and boys to create a bold and united force against gender based violence | Son Rise – Vibha Bakshi |
| Special Awards – Best Corporate Reputation Campaign of the year (D2) | ||
| Organisation Name | Campaign Title | Client/Consultancy Name |
| First Partners | Hyundai Celebrates its Silver Jubilee with India s Super 25 | Hyundai Motors |
| First Partners | Waging a War Against Single-Use Plastics | ITC Limited |
| First Partners | India Fights Back From Deferring to Demanding | Home Credit |
| MSL India | Pepperfry2.0 | Pepperfry |
| MSL India | #MaricoOfTomorrowToday | Marico |
| Special Awards – PR Consultancy of the Year – Small (Below 10 Cr) (D3) | ||
| Organisation Name |
||
| Ideosphere Consulting | ||
| ON PURPOSE | ||
| Scroll Mantra Pvt Ltd | ||
| Special Awards – PR Consultancy of the Year – Mid-size (Above INR 10-20 cr) (D4) | ||
| Organisation Name |
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| Fuzion PR Pvt Ltd | ||
| Kaizzen | ||
| Ruder Finn India | ||
| Special Awards – PR Consultancy of the Year – Large (Above INR 20 cr-50 cr) (D5) | ||
| Organisation Name | ||
| Hill+Knowlton Strategies India | ||
| Media Mantra | ||
| SPAG | ||
| Special Awards – PR Consultancy of the Year – Giant (INR 50 cr above) (D6) | ||
| Organisation Name | ||
| Adfactors PR Pvt Ltd | ||
| AvianWE | ||
| BCW India Group | ||
| Edelman India Pvt Ltd | ||
| MSL India | ||
| Value 360 Communications | ||
Reputation Today is India’s only print magazine for Public Relations and Corporate Communications professionals. It is the official magazine of PRAXIS - India’s largest offsite summit for Public Relations and Corporate Communications.
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