Tribes: We Need You To Lead Us

Do you feel stuck and constrained by the status quo around you? Do you think if given an opportunity, you can drive change and that the only thing holding you back is faith? Faith in yourself? 

Tribes encourages you to take the leadership plunge, question the order around you, push new ideas and create communities. It also tells you that leadership is not reserved for a chosen few but anyone can be a leader. This is one of the main points of the book – it doesn’t matter where you are on the corporate ladder, if you want to then you can lead.

The book is essentially one big chapter that flows seamlessly. I like how Godin keeps the reader glued and motivated without making it a step-by-step or a how-to guide on leadership. He is not going to give you 10 commandments to follow or make this seem like the dummies guide, No. He is writing to inspire you, to motivate you, to become better, to push yourself to take initiative and lead and create your tribe.

Throughout the book, Godin highlights the attributes that make leaders stand out from managers. He gives umpteen examples of individuals and organisations that have exhibited and/or celebrated these traits of taking initiative, being bold, having an imagination and driving change.

The book gives examples of two specific types of leadership styles – leaning in and backing off. The company crossfit.com heavily banks on the founder’s personality to bring in and retain customers whereas the founders of patientslikeme.com empowered the platform’s consumers to drive the community size. The message here is that companies, and consequently individuals, should know when leaning in style will propel the business forward and when backing off and letting the business organically move forward will be the right approach.

I like how Godin calls leadership an obligation; making it everyone’s duty to be a leader:

“I don’t think we have any choice.I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.”

To be honest, the book exhorts its readers, almost pleading, to take up leadership roles as the world is craving for people to lead, spread ideas and incite a movement.


The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Bhavya Sharma
Bhavya Sharma is a Communications Strategist with 13+ years of experience.

She specialises in storytelling, streamlining unstructured thoughts and conversations into content (prose, graphics or videos). She likes to meet new people, forge friendships and have conversations on just about anything.

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