Deprecated: Creation of dynamic property WP_Alexa_Certify::$plugin_basename is deprecated in /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php on line 17
Deprecated: Creation of dynamic property WP_Alexa_Certify::$admin_page_id is deprecated in /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php on line 18
Deprecated: Creation of dynamic property WP_Alexa_Certify::$certify_snippet_oid is deprecated in /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php on line 19
Deprecated: Return type of WPCF7_FormTag::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/form-tag.php on line 395
Deprecated: Return type of WPCF7_FormTag::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/form-tag.php on line 387
Deprecated: Return type of WPCF7_FormTag::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/form-tag.php on line 381
Deprecated: Return type of WPCF7_FormTag::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/form-tag.php on line 399
Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/mail.php on line 221
Deprecated: Return type of WPCF7_Validation::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/validation.php on line 78
Deprecated: Return type of WPCF7_Validation::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/validation.php on line 72
Deprecated: Return type of WPCF7_Validation::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/validation.php on line 59
Deprecated: Return type of WPCF7_Validation::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/reputationtoday/public_html/wp-content/plugins/contact-form-7/includes/validation.php on line 82
Warning: session_start(): Session cannot be started after headers have already been sent in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 17
Deprecated: Creation of dynamic property WP_Razorpay::$id is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 51
Deprecated: Creation of dynamic property WP_Razorpay::$method is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 52
Deprecated: Creation of dynamic property WP_Razorpay::$icon is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 53
Deprecated: Creation of dynamic property WP_Razorpay::$has_fields is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 54
Deprecated: Creation of dynamic property WP_Razorpay::$title is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 57
Deprecated: Creation of dynamic property WP_Razorpay::$description is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 58
Deprecated: Creation of dynamic property WP_Razorpay::$keyID is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 59
Deprecated: Creation of dynamic property WP_Razorpay::$keySecret is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 60
Deprecated: Creation of dynamic property WP_Razorpay::$paymentAction is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 61
Deprecated: Creation of dynamic property WP_Razorpay::$liveurl is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 64
Deprecated: Creation of dynamic property WP_Razorpay::$message is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/razorpay-quick-payments.php on line 66
Deprecated: Creation of dynamic property RZP_Settings::$template is deprecated in /home/reputationtoday/public_html/wp-content/plugins/razorpay-quick-payments/includes/razorpay-settings.php on line 14
Warning: Cannot modify header information - headers already sent by (output started at /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php:17) in /home/reputationtoday/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
Warning: Cannot modify header information - headers already sent by (output started at /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php:17) in /home/reputationtoday/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
Warning: Cannot modify header information - headers already sent by (output started at /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php:17) in /home/reputationtoday/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
Warning: Cannot modify header information - headers already sent by (output started at /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php:17) in /home/reputationtoday/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
Warning: Cannot modify header information - headers already sent by (output started at /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php:17) in /home/reputationtoday/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
Warning: Cannot modify header information - headers already sent by (output started at /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php:17) in /home/reputationtoday/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
Warning: Cannot modify header information - headers already sent by (output started at /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php:17) in /home/reputationtoday/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
Warning: Cannot modify header information - headers already sent by (output started at /home/reputationtoday/public_html/wp-content/plugins/alexa-internet/alexacertify.php:17) in /home/reputationtoday/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
{"id":25247,"date":"2023-02-22T10:47:58","date_gmt":"2023-02-22T05:17:58","guid":{"rendered":"https:\/\/reputationtoday.in\/?p=25247"},"modified":"2023-02-22T10:47:58","modified_gmt":"2023-02-22T05:17:58","slug":"the-role-of-communications-in-promoting-diversity-equity-and-inclusion","status":"publish","type":"post","link":"https:\/\/reputationtoday.in\/the-role-of-communications-in-promoting-diversity-equity-and-inclusion\/","title":{"rendered":"The role of communications in promoting Diversity, Equity and Inclusion"},"content":{"rendered":"
The world of work is changing with the business case for diversity, equity, and inclusion (DE&I) becoming stronger than ever. In recent years, business leaders have been trying to anticipate the diversity and inclusion trends that will have an exceptional impact on their work and surroundings. The pandemic, global lockdown, and conversations about equity, fair treatment, and equality have started playing an important role in today\u2019s DE&I narratives. \u00a0However, diversity and inclusion initiatives cannot just be limited to one department. Instead, DE&I practices should be integrated as a core part of every unit with communications and HR playing an integral role in shaping the mindsets. The need is to move diversity and inclusion where it belongs \u2013 in the centre of the organisation.<\/p>\n
The way a company communicates through language and imagery can have a significant impact on its DE&I efforts, as it can either accurately reflect the diverse group of people it works with or reinforce discrimination towards certain groups. Thus, the communications industry holds significant power in promoting inclusive narratives. Such efforts not only align with the company’s DE&I commitments but are key in shaping its brand reputation and customers\u2019 perception. While a sense of belonging can be hard to measure, the industry must try and strive to create a culture of acceptance.<\/p>\n
As experts and leaders in communications, what are the ways in which we can promote and create more inclusivity?<\/p>\n
Message adaptation: <\/strong>A truly effective diversity and inclusion campaign begins with understanding the target audience, marketplace and sensitivities. It’s essential to remember that cultural groups can be diverse and nuanced, and the objective should be to listen, understand, and not make assumptions. This will enable you to understand the audience and tell their stories in an authentic and respectful way.<\/p>\n
Accurate and adequate representation across media channels:<\/strong> Another key step to promote diversity and inclusion is to ensure that all communities are positively represented in communication. This includes not only depicting these communities in a good and accurate manner but also giving them a voice in the production and distribution of the message. The communications industry can achieve this through partnerships with organisations that represent disadvantaged communities and work with specialists to understand the nuances for correct representation.<\/p>\n
Examine your outreach strategies with objectivity: <\/strong>It is important for teams to take a step back and evaluate their campaigns for any unconscious bias or negative undertones that may be present. This can be done by reviewing campaigns and identifying patterns or recurring themes that may perpetuate bias or discrimination. It’s also important to examine if certain groups are disproportionately represented, which could indicate a lack of consideration for diversity in the development process.<\/p>\n
Growth strategies are becoming less about business defining the individual but more about the individual defining the business. To achieve true and effective change, it is essential for every department to work collaboratively with each other towards a common goal \u2013 creating a culture that builds skills, embraces adaptability, and nurtures wellbeing. This includes diverse hiring, accurate and positive representation of marginalised communities, and the adoption of innovative solutions. By taking a holistic approach and utilising the strengths and capabilities of each department, an organisation can achieve its DE&I objectives and foster a culture of inclusivity. Ultimately, this approach can have a positive impact on the brand’s reputation, customer loyalty, and overall success.<\/p>\n
\n
The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.<\/em><\/p>\n
\nThis article is part of a series by APACD members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
The world of work is changing with the business case for diversity, equity, and inclusion (DE&I) becoming stronger than ever. In recent years, business leaders…<\/p>\n","protected":false},"author":421,"featured_media":25260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"yoast_head":"\n
The role of communications in promoting Diversity, Equity and Inclusion - Reputation Today<\/title>\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\t\n\t\n\t\n